How did you attract /
address your audience?
Initially Eliza and I decided to change our target audience
from a lower age group to 20-30. This is because we discovered that younger
ages where less keen on the idea of a social realistic thriller compared to a
slightly older audience. This gave us a better idea of what the audience wanted
and so allowed us to create a film specifically for that audience.
We rated our film a 15, and chose to target slightly
older age group, but wanted to include the excitement of a thriller that
might attract some of the younger age group as well. We generated a survey
during our audience research, allowing us to see that it was the older age
group that understood what a social realistic thriller was, which was the main
motivation for our middle age group. We also learnt that people thought that
the Mise En Scene and camera angles were very important in a thriller, and also
the soundtrack, as these are all things that help make the thriller
suspenseful. Through these studies we addressed our target audience and
developed our product around these ideas to try and attract our audience.
Our audience response video is seen below:
We set up a Facebook page to help attract our audience,
posting a survey to find out further what people were interested in. We
continued to learn that a slow building suspenseful opening is what they wanted
to see, and is hopefully what we achieved with our finished product. We really
took into account what our audience suggested and developed our product around
these ideas, which would help attract them, as they can then take more interest
in our product.
We also wanted to attract our audience by having characters that people can relate to. The involved using verisimilitude to produce an opening that can involve the audience, to make it seem like a realistic plot so that they relate and take more interest in our product. We thought our soundtrack was a strong point to build suspense, as well as the contrasting settings, light and camera shots, which allowed for our slow building opening to be produced.
Survey response:
We also wanted to attract our audience by having characters that people can relate to. The involved using verisimilitude to produce an opening that can involve the audience, to make it seem like a realistic plot so that they relate and take more interest in our product. We thought our soundtrack was a strong point to build suspense, as well as the contrasting settings, light and camera shots, which allowed for our slow building opening to be produced.
Survey response:
