Looper: market research film trailer


Looper was produced by FilmDistrict and EndGame entertainment. the genre appears to be a futuristic thriller, with the narrative being clear, that being that its is about assassins who kill people sent back from the future. The film is sold partly by the actors Joseph Gordon-Levitt and Bruce Willis, as well as the modern thriller like nothing seen before. For me, the plot attracts most of my attention, which is why (in my eyes) it was so successful. The genre is established by the use of time travel, and a sense of a mission, thus making certain the film is a scientific action thriller. The target audience appears to be late teenager to 50, attracting a large audience through the choice of actors and plot. The audience is explicitly targeted through the young handsome Joseph Gordon-Levitt, as well as the element of a physiological threat, and not pure action, making it different from most things seen before. There are a lot of close up shots, introducing the characters, such as the close up of Joseph Gordon-Levitt followed by a close up of Bruce Willis to present the idea that they are the same person. This format seems to initially is much like The Dark Night, in that it is split into three sections. The first presents the outline of the plot, while then triggering a series of difficulties that the antagonist must face, followed by a voiceover which reveals a little bit about the plot as some of the action scenes from the film are shown. This then ends on a montage of snap shots from different moments in the film, as quotes and titles come up to further sell the film. The music builds the pace of the trailer, as it  comes in at the start of the second act. Before then it is all small sound effects. The music incorporates a lot of base, and rhythm which helps build the trailer. Along side the music there are small crops of dialogue built in, but not enough to give too much away.


EL