Upon first sight, the Inception
film poster does not present any immediate connotations, though suggests the
dream like, supernatural feel that the film contains. It uses anchorage to sell
the film, such as the catch phrase: ‘The dream is real’. This suggests a genre
for the film, that being a scientific thriller, which is also shown by the use
of the background image, presenting a sense of the supernatural. The tone seems
to be mysterious, represented by the contrast between the foreground characters
seeming so calm, while the background presents the city to form towards the
sky. The characters are spaced, suggesting they are not associated to one
another within the film. This further builds the tone, thus giving a more
sinister feel, as there is a suggestion of conflicts between the characters.
The target
audience is not clear, it could be said it is aimed at a predominately male
audience, with a middle-aged target. However the film is rated pg, suggesting
it could be a wider than expected target audience. The poster represents
society to be conflicted, shown by the contrasting colours and light, as the
bottom of the poster is darker, with a blue overlay, contrasting the warmer
yellow colour in the middle of the poster. Leonardo Dicaprio is in the
foreground holding a gun, this suggests a sense of threat, which defines the film
to be thrilling and action packed. The poster does achieve what it is suppose
to, as the mix of colours and light on the background image presents a
supernatural aspect to the film, which immediately draws the audience’s
attention, as it is something impossible. The characters then suggest
conflicts, while the star, Leonardo Dicaprio, draws further attention. I
particularly like how the background image is central to the poster, as the
element of the supernatural draws attention, as it is part of the imagination
to explore what is not physically possible.
The poster
includes previous credits, stating that the same people who made ‘dark night
rises’ produced it. The films star, Leonardo Dicaprio, is in the foreground of
the poster, making him obvious to see, whilst his name is also large and
centred at the top of the poster. As for the title, it contrasts the blues and
whites and stands out in bold red, directly underneath Dicaprio. This makes it
very obvious to the audience, while still associating the star of the film. The
colour saturation is generally blue, which gives a darker tone, and makes the
film feel colder. The certificate, being
pg is barely readable as the main part to the poster is the background image.
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