It was produced by Legendary Pictures and the highly acclaimed Warner Bros. who produced movies including the eight Harry Potter films, The Dark Knight, Sherlock Holmes, and Charlie and the Chocolate Factory. The key selling points of the trailer include the actor Heath Ledger who plays the villain, selling him as an evil mastermind which unsettles the audience. Alongside this, Batman is sold with new gear and new equipment, for those who are in favour of the ‘good guy’. Within the trailer there the use of pyrotechnics, further selling the thriller element of the film, with lots of spectacular shots. This also helps generate the genre to be an action thriller, while the use revealing the villain makes the trailer more sinister. The target audience for this film could be from 12 to early 30’s, as the classic batman character appeals to the younger generation, while the more sophisticated plot and villain could interest a slightly older generations. This format seems to initially present the characters, swiftly moving on to the outline of the plot, while then triggering a series of difficulties within the film, all to end on a sense that a life decision must be made, as the villain and ‘good guy’ meet. This being that the format consists of 3 acts, the first being a montage with a voiceover of the Joker, which darkens the mood, as he sounds threatening and mysterious. This swiftly moves on to an explosion which leads into the second act of the plot development, but still with short shots. The final act is then a montage of the action shot from the film. The camera angles are mostly close ups of the Joker and Batman, as they are the selling point of the film. However there are some long shots of explosions, as well as the truck flipping over. The music mirrors the fast pace shots, as it builds the suspense and replicates the fast pace feel of the trailer.
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